Xerox Corporation is a world-renowned American multinational document management company headquartered in Rochester, New York. A few of its products include printers, photocopiers and digital production printing machines. Founded in 1906 as “The Haloid Photographic Company”, the current name of the company was adapted in 1961.
With total assets of US$ 30.01 billion as of 2012, the company employs 146,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF XEROX LOGO
Shape and Colors of the Xerox Logo
The current version of the Xerox logo was introduced in 2008 keeping in line with the new trends in the age of internet and multimedia. The four-decade-old iconic logotype was discarded, as the new emblem marks the transformation of the company from a photography and document solution provider to a highly advanced information technology corporation.
The new Xerox logo features a lowercase orientation and the red sphere, while conveying a sense of the globe, makes a white cross or an illustrative “X”, the first letter of the company’s name. The new design is intended to build Xerox as a more approachable brand without compromising its impeccable reputation for engineering and technology.
Colors of the Xerox Logo
The red color in the Xerox logo symbolizes the passion, power and courage of the company.
Font of the Xerox Logo
The Xerox logo features the FS Albert typeface.