WWF (World Wide Fund for Nature) was established on April 29, 1961 as an international non-governmental organization. Being the world’s largest independent conservation organization, its goal is to conserve, research and restore the natural environment. WWF has over 5 million volunteers and supporters in more than 90 countries across the world.
WWF is well-known for its iconic Panda logo which was created by the legendary British ornithologist and founding chairman Sir Peter Scott in 1961. It has, however, undergone several modifications over the years.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF WWF LOGO
Shape and Colors of the WWF Logo
The WWF logo is undoubtedly one of the most memorable and popular logos in the history of graphic design. It delivers a very trustworthy, caring and responsible image for the global environmental organization. The logo has a immense visual appeal that evokes an inward emotional feeling and shifts the viewer’s attention to the organization’s noble and benevolent campaigns for a better planet.
The WWF logo also carries a significant commercial value. It was actually inspired by a female giant panda at London Zoo named Chi-Chi, representing the organization’s enduring efforts to protect this wonderful species, as well as other endangered species, and their habitats from extinction. The minimalist design, depicting an adorable and innocent giant panda, features only black and white colors, hence considerably cutting down printing expenditures and maximizing printing output.
Font of the WWF Logo
The WWF logo features a custom typeface.