Wells Fargo Logo
Wells Fargo & Company, more commonly known as Wells Fargo, is a global American financial services firm headquartered in San Francisco, California. Founded in March 1852 in New York City, it is also one of the largest banks in the U.S. with more than 9,000 retail branches and 12,198 ATMs nationwide. Wells Fargo employs 270,000 people and has over 70 million customers.
As of 2012 the company has total assets of US$ 1.422 trillion.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF WELLS FARGO LOGO
Shape and Colors of the Wells Fargo Logo
The simple, visually distinctive and well-executed logotype of Wells Fargo Bank is one of the most memorable emblems in the finance industry. Initially, the use of red color was considered heretical by the finance community, but with the passage of time, it has been understood that it clearly gave the company a clear, passionate and unique identity as compared to those of most financial institutes that contain the blue color. The yellow color, on the other hand, depicts happiness, richness and prosperity of its customers.
The old logo of Wells Fargo as an express service consisted of a stagecoach in a black and white color scheme.
Font of the Wells Fargo Logo
The Wells Fargo logo uses the famous Clarendon typeface which was created by English font designer Robert Besley.