Walgreen Co., more commonly known as Walgreens, is widely considered to be the largest drug retailer in the United States. Headquartered in Deerfield, Illinois, the company was founded in 1901 by American pharmacologist and businessman Charles Rudolph Walgreen. Walgreens now operates more than 8,300 stores, employing about 176,000 people nationwide.
As of 2012 Walgreens has total assets of US$ 33.462 billion.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF WALGREENS LOGO
Shape of the Walgreens Logo
The Walgreens logo is one of the most popular logos in the pharmaceutical industry. It has served as a critical aspect in the company’s success and continuous growth.
The current version of the Walgreens logotype was introduced in 2006 when the company decided to simplify it and remove the cup symbol featuring fifteen stars, which was a prominent feature of the old corporate logo which typified “magical healing”.
The symbolism of the old Walgreens logo notably stirred up an emotive response among the consumers and boosted the company’s sales revenues in the coming years.
Colors of the Walgreens Logo
The red color in the Walgreens logo represents purity, vitality, prosperity and business responsibility of the company.
Font of the Walgreens Logo
The Walgreens logo features a custom typeface designed specifically for the company.