AB Volvo is a world-renowned Swedish manufacturer of trucks, buses, aerospace components and construction equipment. Headquartered in Gothenburg, Sweden, it was founded in 1927 by SKF as a roller ball bearing maker. The company’s name took inspiration from the Latin word “volvere”, meaning “I roll”.
With annual revenue of SEK 310.4 billion as of 2011, the company employs 98,200 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF VOLVO LOGO
Shape of the Volvo Logo
Similar to the company’s name, its logo also has ancient roots. The Volvo logo was designed in the 1950s by Karl-Erik Forsberg, the celebrated Swedish calligrapher, graphic artist and typographer. It comprises of the pre-historic chemical mark of Iron, a circle with a diagonally upwards pointed arrow directing towards the right direction. This archaic insignia also symbolizes “Mars, the God of War”, and quite possibly, the gender symbol denoting “male”.
The Volvo logo is among the most popular and instantly recognizable car logos in the world.
Colors of the Volvo Logo
The blue color in the Volvo logo depicts excellence and reliability of the brand, whereas the silver stands for its sophistication and creativity.
Font of the Volvo Logo
The Volvo logo features a handwritten typeface created by Forsberg.