Volkswagen is a leading German automobile manufacturer founded in May 1937 by Austrian engineer Ferdinand Porsche. Headquartered in Wolfsburg, Germany, it is one of the largest automakers in the world, both in terms of revenue and net income. With a production output of about 5,771,789 units, it is the top-selling marque of the Volkswagen Group.
With annual revenue of €103.942 billion as of 2012, Volkswagen employs more than 190,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF VOLKSWAGEN LOGO
Shape of the Volkswagen Logo
The Volkswagen logo is widely credited as one of the most memorable and popular logos in history. It was originally designed in 1938 and underwent significant modifications in 1996 and 2000. The origin of the emblem is however disputed. While some researchers credit Franz Xaver Reimspeiss, a Porsche employee of the firm, as the sole creator of the iconic mark, others maintain that it was Martin Freyer who came up with the design and consequently won a design competition.
The Volkswagen logo comprises of the company’s initials – a “V” placed over a “W” – and both these letters interact superbly with each other. These letters are surrounded by a circle of the same line weight, which maintains the perfect amount of “air” in the negative spaces so as to retain legibility, clarity and effectiveness. The current slogan of the company, “Das Auto.”, is also placed under the emblem.
The color blends and the implied three-dimensionality were introduced to the Volkswagen logo in 2000.
Colors of the Volkswagen Logo
The blue color in the Volkswagen logo symbolizes excellence, reliability and class – whereas the white color depicts nobility, purity and charm.