Verizon Communications Inc. is a leading global American broadband and telecommunications corporation headquartered in Verizon Building, New York City. Founded in October 1983 as “Bell Atlantic”, the company employs 188,200 people worldwide with total assets of US$ 240 billion as of 2012.
Verizon is a corporate component of the Dow Jones Industrial Average.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF VERIZON LOGO
Shape of the Verizon Logo
The Verizon logo features a very simplistic and graphically appealing approach, utilizing the masculine red and black colors. It comprises of a red “z” symbol which is intended to be a visual trick and has a outward aspect of an electric spark. Moreover, the prominent red check in a distinct line weight symbolizes the company’s origin, the Latin word “veritas”, meaning trustworthiness, certainty and horizon.
The Verizon logo epitomizes the forward-looking and visionary attitude of the international telecommunications giant.
Colors of the Verizon Logo
While the red color in the Verizon logo stands for the passion and courage of the company, the black color depicts its dominance, supremacy and excellence.
Font of the Verizon Logo
The Verizon logo uses a marginally modified form of the Helvetica Black typeface.