Tumblr is a hugely popular microblogging and social networking website. Headquartered in Midtown Manhattan, New York City, United States, it is owned and operated by Tumblr, Inc. The website was launched by a young web developer and entrepreneur, David Karp, in April 2007.
As of 2012 Tumblr has more than 77 million blogs and 40 million registered users.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TUMBLR LOGO
Shape and Font of the Tumblr Logo
The popular logotype of Tumblr features the stylized form of the company’s name, “tumblr.”, on a dark blue background in Bookman Old Style Bold typeface. It uses two shades of white; one lighter and the other one that is darker and slightly bluer.
The Tumblr logo is one of the most popular and instantly recognizable logos on the World Wide Web.
Colors of the Tumblr Logo
The dark blue color in the Tumblr logo signifies communication, trustworthiness and commitment in service, whereas the white color stands for purity, integrity and emotion.