Trojan is a world-renowned brand of condoms made by the New Jersey-based Church & Dwight Company. First introduced in 1916 in New York by Merle Leland Youngs, Trojan was sold to Carter-Wallace and in 2001 to Church and Dwight. It is now one of the best-selling brands in the United States, amounting to almost 70.5% of condoms sold in the country.
The company manufactures 30 different varieties of condoms.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TROJAN LOGO
Shape of the Trojan Logo
The “Trojan Head” logo is a symbol of strength, passion, and masculinity. It depicts the power, determination and virility of a true warrior, while featuring the company’s name in uppercase characters.
Colors of the Trojan Logo
The Trojan logo features the basic black and white color palette, which creates a natural feeling of warmth and bears a very powerful yet classy impression.
Font of the Trojan Logo
The Trojan logo features a custom typeface designed specifically for the company.