Toyota Motor Corporation, headquartered in Aichi, Japan, is the third-largest automobile manufacturer in the world. It was founded in August 1937 by Kiichiro Toyoda. With a production output of 9,909,440 units, it owns 522 subsidiaries. Toyota employs more than 380,000 people worldwide, with total assets of ¥35.483 trillion as of 2012.
The Toyota brand name has gained an international reputation for quality. It is rated among the most valuable and recognizable brands in the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TOYOTA LOGO
Shape of the Toyota Logo
The Toyota logo is widely regarded as one of the most popular and memorable car logos in history. It is recognized around the world as a symbol of quality, commitment and luxury.
The earliest version of the Toyota logo was finalized out of more than 200 entries in a public design competition. It featured the founder’s family name “Toyoda” in Japanese characters inside a circle.
The current version of the Toyota logo was first introduced in 1989. It comprises of three ellipses that symbolize wheels, motion, speed and unity. Taking a closer and more careful look, one can easily notice that the two intersecting ellipses in the middle, combine to form the letter “T”, are surrounded by the third. These intersecting ellipses are meant to represent customer and the product, while the outer ring typifies the world and the global nature of the company.
Colors of the Toyota Logo
The red color in the Toyota logo represents passion, energy and excitement, whereas the silver color depicts sophistication, creativity and perfection of Toyota’s products.
Font of the Toyota Logo
The Toyota logo features the classic Helvetica typeface.