TOP 5 LOGO’S THAT HAVE AN AWESOME MEANING BEHIND
Posted by in Logo Design NewsTOP 5
FedEx
If you concentrate your attention on letters “E” and “x”. The negative space those two letters create form an arrow pointing on to the right side. It signifies forward or moving forward and this is what the company does.
Well, what interesting about it is that this white arrow between the letters “E” and “x” can only be seen when you carefully examine the logo. Alongside with its vibrant color and bold letters, this is one of the most creative logos ever created. This tactic truly made an impact into the minds of their costumers because of its subliminal message.
Cool, isn’t it?
Top 4
Adidas
The name Adidas is derived from the first and last name of its creator, Adolf Dassler. Throughout the time, the company’s logo has changed, but has always incorporated with three stripes.
Its current logo features three slanted stripes in a triangle shape. This logo symbolizes a mountain, a metaphor for the challenges and perceivable goals that all athletes must encounter and endure.
Top 3
Google
Google is by far one of the most commonly known names and logos in the search engine industry. Thus, we can’t help but wonder what lies behind Google’s color trademark.
During its creation, designers wanted a way to display a sense of playfulness and therefore made a pattern of primary colors being broken with a single letter shown in the secondary color of green. The broken pattern represents playfulness and the idea that Google isn’t a company that plays by the rules.
Top 2
Pepsi
The Pepsi logo has changed several times over the years, but the colors remain the same. The color intentionally represents as the show of support for America during the World War II but the new logo represents bigger things.
It symbolizes the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, the theory of relativity and many more.
Top 1
Amazon
Amazon’s logo is intended to be two things.
First, it represents the smile customers should find on their faces after a great Amazon experience. The position of the yellow line forms a visible smile with each “a” in the word as the eyes.
The yellow line is also an arrow, beginning at the first “a” and spanning over to “z”. This signifies the diversity among Amazon’s products, everything from A-Z. As well as a denoting link to the diversity in the Amazon forest itself.
Reference: www.listverse.com
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