The “subliminal message” in the Wendy’s Logo

Posted by admin in Logo Design News

According to some media outlets, the Wendy’s new logo which was unveiled earlier this year, contains a subliminal message and the word “Mom” is embedded in the girl’s collar. The logo depicts the 8-year old daughter of Dave Thomas, the founder of the international fast food chain.

Denny Lynch, the company’s senior vice president of communications, states that this “secret” message was totally unintentional: “We are aware of this and find it interesting that it appears our Wendy cameo has ‘mom’ on her ruffled collar. We can assure you it was unintentional.”

Lynch further said that an independent design studio was hired to create the new Wendy’s logo. It’s interesting here to note that the previous logo of the company had been in service for almost three decades.

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