Tesco PLC is a famous global British retailer of grocery and general merchandise founded in 1919 by Jack Cohen. Headquartered in Cheshunt, UK, it is one of the world’s largest retailers, operating 6,351 stores in over 14 countries across the globe. The first Tesco store was established in Middlesex in 1929.
With total assets of £50.781 billion as of 2012, the company employs more than 520,000 people worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TESCO LOGO
Shape of the Tesco Logo
The Tesco logo is one of the most popular and instantly recognizable logos in the retail industry. Its current version was unveiled in 1996, featuring a “modern” look and feel with five stripe reflections under the brand name. The logo notably cast out the classic “typewriter” font which was in use since the 1970s, in an effort to get rid of the “vintage” style of the old Tesco logo.
Colors of the Tesco Logo
The Tesco logo incorporates the colors of the British flag or Union Jack; red, blue and white. The red color in the logo signifies prosperity, joy and happiness, whereas the blue color symbolizes excellence, reliability and trustworthiness. The white color, on the other hand, depicts nobility, elegance and purity.
Font of the Tesco Logo
The Tesco Logo features a custom typeface named “Tesco bold”. It was exclusively created for the company by Dalton Maag, the famous London-based independent type foundry.