Tata Group is the largest multinational conglomerate in India founded in 1868 by Jamsetji Tata. The family-owned company has operations in over 80 countries worldwide. It is headquartered in Mumbai, Maharashtra. Tata consists of 114 companies and subsidiaries in 8 different business sectors. A few notable subsidiaries include Tata Steel, Tata Motors, Tata Power, Tata Chemicals, Tata Communications and Taj Hotels.
With total assets of US$77.7 billion as of 2012, the company employs more than 456,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TATA LOGO
Shape of the Tata Logo
Tata Motors is widely credited as India’s largest commercial and utility vehicle manufacturer. The Tata logo is seen on countless passenger cars, ambulances, coaches, cement mixers and dump trucks.
Tata Group underwent a re-branding process in mid-1998. All of their products featured the all-new three-dimensional Tata logo before early 2000. Its origin traces back to the Indica car brand which incorporated a straight-lined “T” in the ring.
The hugely popular blue-colored Tata logo was designed with the help of Wolff Olins, a world-renowned London-based branding agency.
The Tata logo symbolizes fluidity and adaptability. It is also said to depict a fountain of knowledge, or a tree of trust under which people can take shelter.
Colors of the Tata Logo
The blue color in the Tata logo stands for excellence, reliability and strength of the company’s products.
Font of the Tata Logo
The Tata logo uses a custom typeface.