Target Corporation (formerly Dayton Hudson Corporation) is a leading American retailing corporation established in 1902 by George Dayton. Headquartered in Minneapolis, Minnesota, it is now the second-largest discount retailer in the United States, behind Walmart.
With total assets of US$ 46.630 billion as of 2012, Target employs more than 365,000 people in United States and Canada.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF TARGET LOGO
Shape of the Target Logo
The Target logo is a prime example of a simple idea executed extremely well. It consists of a very powerful, ingenious and catchy design that communicates their business identity precisely.
It would have been a considerably tricky job for the designer to create a logo with obvious imagery. In spite of that, the homocentric circle-within-a-circle rendition of a target is remarkably effective, simple and easy to understand for everyone. The Target logo brilliantly defines the company’s needs, goals and objectives.
During the design process of this memorable logo, the thickness of the negative space is ascertained very cleverly and skillfully, making the third ring on the target.
The Target logo is often considered as one of the most iconic and instantly recognizable logos in history.
Colors of the Target Logo
The Target logo incorporates the red and white color scheme which holds the simplicity and harmony from shape to color, and appears magnificent with the overall brand imagery. While the red color symbolizes the passion, purity and business responsibility of the company, the white color stands for its nobility, elegance and prestige.
Font of the Target Logo
The Target logo features the Helvetica Neue Bold typeface.