Taco Bell Logo

Taco Bell Logo

Taco Bell is a famous American chain of fast-food restaurants. Headquartered in Irvine, California, it is often considered a leader in the Mexican, fast-food restaurant industry. A wholly subsidiary of Yum! Brands, Inc., it specializes in tacos, nachos, burritos, quesadillas and other Tex-Mex cuisine-related fast food. Taco Bell was founded in 1962 by Glen Bell.

With annual revenue of $1.9 billion as of 2009, the company employs more than 175,000 people in over 6,500 restaurants and serves about 2 billion customers each year.


taco bell logo evolution history old

Shape of Taco Bell Logo

The Taco Bell logo is among the world’s most popular and instantly recognizable restaurant logos. It has undergone several modifications throughout the years.

The “classic” Taco Bell logo was introduced in 1985 after the company experimented with two typographic logos in the beginning. This version remained in service for almost a decade and some locations still use it to this day.

The current version of the Taco Bell logo was introduced in 1994 and consisted of a modernized, slanted and more playful version of the chain’s classic logo. Taco Bell’s current catchphrase is “Live Más” which means “live more”. It was adapted in February 2012 to replace the old “Think Outside the Bun” slogan.

Colors of Taco Bell Logo

The Taco Bell logo features bright shades of blue, pink and yellow to appeal to its young customers. While the blue color stands for approachability, excellence and grace, the pink depicts youthfulness and affection. The yellow color, on the other hand, symbolizes happiness, optimism and joy.

Font of Taco Bell Logo

The Taco Bell logo features a custom typeface designed specifically for the company.