Suzuki Motor Corporation is a world-renowned global Japanese automaker founded in 1909 by Michio Suzuki. Headquartered in Hamamatsu, Shizuoka, the company manufactures automobiles, engines, motorcycles and ATVs. Widely regarded as one of the world’s largest automakers by both revenues and production volume, Suzuki employs over 52,800 people worldwide. It has 35 production facilities in 23 countries and 133 distributors in 192 countries across the globe.
Some notable subsidiaries of Suzuki include Maruti Suzuki, Magyar Suzuki and Pak Suzuki Motor.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SUZUKI LOGO
Shape of the Suzuki Logo
The Suzuki logo comprises of a stylized “S”, the company’s initial, and the full name “Suzuki” next to it. First introduced in 1954, it has successfully stood the test of time for almost six decades now. The logo is an ideal example of a simple, clean and consistent, yet visually appealing and authoritative insignia. It is often considered as one of the most memorably and easily recognizable logos in the automotive industry.
The Suzuki logo played a massive role in the brand’s history, and has become a strong visual sign of the company’s grandeur and excellence.
Colors of the Suzuki Logo
The use of red color in the Suzuki logo symbolizes passion, integrity and determination, whereas the blue color stands for brilliance, strength and class.
Font of the Suzuki Logo
The Suzuki logo features a modified form of the classic Helvetica typeface.