Sony Corporation is a leading global Japanese conglomerate corporation founded in May 1946 by Masaru Ibuka and Akio Morita. Headquartered in Minato, Tokyo, it is one of the world’s largest manufacturers of electronics products and motion pictures. A few of its most important components include Sony Electronics, Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Mobile Communications and Sony Financial.
With total assets of US$ 162.142 billion as of 2012, Sony employs more than 162,700 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SONY LOGO
Shape of the Sony Logo
The Sony is certainly one of the world’s most popular and instantly recognizable logos. It has undergone several modifications throughout the years.
The company’s name, “SONY”, originates from the Latin word “sonus”, meaning sound. Moreover, the words “sunny” and “sonny” hugely inspired the earliest Sony logo, which was registered as a trademark in 1955. The logo, however, started appearing on the company’s products two years later in 1957.
The current version of the Sony logo comprises of a simple wordmark which was first introduced in 1959. According to some branding experts, it is meant to “communicate strength and simplicity”. The Sony logotype experienced a few minor overhauls in 1961, 1962, 1969 and 1973, mostly upon the suggestions of Norio Ohga, the former president and chairman of Sony. Majority of these changes were implemented under the supervision of Sony designer Yasuo Kuroki and its chief of the design bureau, Akio Morita.
The company’s current slogan, “make.believe”, was adapted in 2009.
Colors of the Sony Logo
The use black color in the Sony logo symbolizes perfection, elegance, integrity and the illustrious history of the brand.
Font of the Sony Logo
The Sony logo incorporates a slightly modified form of the Clarendon typeface.