Skype is the most popular and widely used online communication service in the world. Developed by a group of Estonian programmers, it was first released in August 2003. Skype gained immense popularity and became the first company to create a significant impact on the Internet phone market. When it was acquired by Microsoft Corporation in May 2011 for $8.5 billion in cash, it already had developed into a huge platform with more than 600 million users.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SKYPE LOGO
Shape and Font of the Skype Logo
The Skype logo is certainly one of the most popular and instantly recognizable logos in today’s world. The earliest version of the now-iconic Skype icon was introduced in 2003, comprising of a simple yellow speech balloon. The icon has undergone various modifications throughout the years. The current Skype icon consists of the letter “S” in white color against a bright blue background.
The bubbly Skype logo features the company’s name, in the Arial Rounded MT Bold typeface, positioned on a series of circles which collectively form a “cloud”.
Colors of the Skype Logo
The use of blue color in the Skype logo symbolizes communication, prosperity, excellence and the emotion of hope. The white color, on the other hand, stands for purity, peace and harmony.