Siemens AG is a leading global German conglomerate corporation founded in October 1847 by Werner von Siemens. Headquartered in Munich, Germany, its manufactures a variety of products related to electronics, electrical engineering, automation, home appliances and healthcare.
With total assets of €108.28 billion as of 2012, the company employs more than 405,000 people in more than 190 countries across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SIEMENS LOGO
Shape of the Siemens Logo
The Siemens logo has undergone many overhauls over the years. Nonetheless, it is often considered as one of the most recognized logos in the world.
The earlier versions of the Siemens logo featured a interlocking monogram with the company’s initials “SH”. The company’s former name was “Siemens & Halske” and its first logo was unveiled in 1899. In 1925, a ring was added to the logo and the new corporate name “Siemens” was introduced in 1928. The “SH” monogram experienced various overhauls and finally it was taken out from the Siemens logo in 1973.
The current logotype of Siemens was adapted in 2001. It exhibited a significant change in the weight of typeface. The use of round shapes and unusual coloring was enforced, as an effort to maximize the emotional appeal and visual recognition of the overall design. The current slogan “Global network of innovation” was added to the Siemens logo in 2001.
Colors of the Siemens Logo
The use of Pantone 321 (Turquoise) color in the Siemens logo represents serenity, freshness, nature, energy and environmental production of the company.
Font of the Siemens Logo
The Siemens logo is designed in a custom font created specifically for the company.