Scania AB (or Scania Aktiebolag) is a world-renowned Swedish company which manufactures heavy trucks, buses, and diesel engines and chassis for heavy-duty vehicles. The company was established in 1891 in Södertälje, Sweden as a result of the merger between Vabis and Scania. One of the largest and most technically advanced truck brands today, it has ten production facilities across the world.
With annual revenue of €103.942 billion as of 2012, the company employs more than 38,600 people worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SCANIA LOGO
Shape of Scania Logo
The Scania logo is among the most popular and memorable car logos ever created. It depicts the crowned head of the mythical creature Griffin (also known as Gripen) derived from the coat of arms of the southernmost Swedish region of Skåne.
The current version of the Scania logo was created in 1984 by Carl Fredrik Reuterswärd, a noted Swedish painter and sculptor. The Griffin is a symbol of strength, speed, alertness and courage.
Colors of Scania Logo
The Scania logo features blue, red, yellow and white colors. All these colors exemplify qualities such as excellence, grace, precision, joy, determination, prestige and elegance which have a strong connection with the Scania’s long and distinguished tradition.
Font of Scania Logo
The Scania logo features a custom typeface designed specifically for the company.