SAP AG is a leading global German software corporation headquartered in Weinheim, Germany. It was founded in 1972 by five former IBM employees, namely Dietmar Hopp, Hans-Werner Hector, Hasso Plattner, Klaus Tschira and Claus Wellenreuther. The company specializes in enterprise software for the management of business operations and customer relations. SAP is one of the leading providers of enterprise application software.
With total assets of €26.87 billion as of 2012, the company employs more than 61,500 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SAP LOGO
Shape of the SAP Logo
The SAP logo is one of the most recognized logos in the software industry. The original SAP logo was traditional in appearance and function. It was exclusively created for the print world.
The current version of the SAP logo appears more dynamic, modernistic, smarter and friendlier to its global audience, and is already established as an effective corporate identity that wonderfully communicates the company’s vision and philosophy. It is noted for its use of bright gradients of blue color, giving an insightful emphasis to the digital market.
Colors of the SAP Logo
The use of blue color in the SAP logo symbolizes excellence, power, determination, innovation and a bright future of the company.
Font of the SAP Logo
The SAP logo incorporates a custom typeface.