Samsung Group is a leading South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul. It was founded in 1938 by Lee Byung-chul originally as a trading company. Samsung is currently one of the world’s largest electronics device manufacturers. A few of its notable subsidiaries include Samsung Electronics, Samsung Heavy Industries, Samsung Engineering, Samsung C&T and Samsung Life Insurance.
With total assets of US$ 384.3 billion as of 2011, the company employs more than 369,000 people worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF SAMSUNG LOGO
Shape of the Samsung Logo
According to company officials, the company’s name originates from the Korean hanja word “Samsung” which means “tristar” or “three stars”. As a consequence, the earlier versions of the Samsung logo featured three stars in different styles and colors.
Samsung introduced a new corporate identity in 1993, celebrating the 55th anniversary of the company. The dynamic blue new Samsung logo has now become one of the most popular and instantly recognizable logos in the electronics marketplace. It features the company’s name inside a basic oval shape which is rotated about ten degrees from the x-axis, producing a sense of dynamic tension. Moreover, the name “Samsung” bleeds out of the mark, hence intelligibly dissects it. As a result, the outer shape can be easily noticed as a spotlight crystallizing the brand name.
Colors of the Samsung Logo
The use of blue color in the Samsung logo represents excellence, reliability, and commitment in service. The white color, on the other hand, stands for purity, elegance and charm.
Font of the Samsung Logo
The Samsung logo incorporates a custom typeface.