Reuters is an international news agency established in Britain in October 1851 by the German-born publisher Paul Julius Reuter. Headquartered in London, United Kingdom, it is currently owned by Thomson Reuters Corporation. The firm is one of the oldest and leading newswire services in the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF REUTERS LOGO
Shape of the Reuters Logo
The current version of the Reuters logo was designed in 2008 by the American global brand consultancy firm Interbrand. It features a circular icon which comprises of numerous haphazardly arranged dots, partially inspired by the 1965 Reuters wordmark designed by Alan Fletcher that was made up of 84 dots.
Colors of the Reuters Logo
The use of white color in the Reuters logo symbolizes purity, charm and integrity of the company, whereas the orange color represents pride, energy and activity.
Font of the Reuters Logo
The Reuters logo incorporates a custom typeface.