Renault S.A. is a leading French automaker headquartered in Boulogne-Billancourt, France that manufactures cars, trucks, vans, tractors and other heavy vehicles. It was founded in February 1899 by brothers Louis, Marcel and Fernand Renault. The company’s partnership with Nissan has resulted in great success, making it one of the world’s largest automobile manufacturers.
With total assets of €75.41 billion as of 2012, Renault employs more than 127,100 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF RENAULT LOGO
Shape of the Renault Logo
The Renault logo is certainly one of the most iconic and widely recognized car logos in the world. It has played a massive role in establishing the Renault brand as one of the most reliable and adored brands of automobiles in the world.
The earliest version of the Renault logo was introduced in 1900, featuring the initials of the three Renault brothers – Louis, Ferdinand and Marcek. The logo underwent various modifications over the years, most notably in 1906, 1919 and 1923. In 1925, the company unveiled its first “diamond-shaped” corporate identity. This “diamond” logo of Renault experienced several minor overhauls in 1946 and 1959.
In 1972, the renowned Hungarian-French graphic artist Victor Vasarely was hired to redesign it. He did a fantastic job by making the Renault logo more dynamic, consistent and cleaner by introducing angular lines, while retaining the basic diamond shape.
The current version of the diamond insignia has been in service since 1992. It was however overhauled in 2004 and 2007, as the yellow square and the brand name “Renault” were brought in, which evidently gave the Renault logo a more contemporary and glamorous feel.
Colors of the Renault Logo
The use of yellow color in the Renault logo embodies prosperity, energy, joy and optimism, whereas the silver color depicts perfection, sophistication and creativity.
Font of the Renault Logo
The current version of the Renault logo incorporates the custom-made “Renault Identité” typeface which was created in 2004 by by French type designer Jean-François Porchez. The older version, however, featured “Renault MN” by the famous global brand consultancy firm Wolff Olins.