Reebok International Limited, is a world-renowned brand of sports shoes, apparel, sportswear and other accessories. It is owned by the German multinational corporation Adidas. The company’s name “Reebok” originates from the Afrikaans spelling of “rhebok”, a South African antelope or gazelle. Reebok is widely regarded as one of the most valuable and recognizable brands in the world.
Reebok was founded in 1895 by Joseph William Foster as a a manufacturer of regular shoes. He came up with the unique idea of producing a spiked running shoe. After the immense success of this product, he established the company with the help of his sons and named it “J.W. Foster and Sons”.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF REEBOK LOGO
Shape and Font of the Reebok Logo
The Reebok logo is one of the most popular and widely recognized logos in the sports industry. It has played an instrumental role in establishing Reebok as one of the leading sportswear brands on the planet.
The earliest version of the Reebok logo featured the Union Jack, showcasing the company’s humble origins in Bolton, England in 1895. The company introduced its second logo, sometimes known as “the vector”, in 1986. It typified a new era of “performance” product. The logo was inspired by the cues on the product, often termed as the “side stripe – cross check”.
The Reebok logo was changed yet again in 1996, however only with minor success. The company experimented with a “nameless” corporate identity in 1998, featuring the “cross check” which looked very aesthetic and powerful. In 2000, the Reebok logotype was reverted back. It was further simplified and improved two years later in 2002.
In 2004, the logotype was taken out once again and the cross with reissued, only this time inside a rectangular box. The company saw an opportunity to more fully connect with the youth market in 2001 and introduced a new tier of product called “Rbk”. The immense popularity of this rebranding effort encouraged the company to further develop its focus on clientele. The “Rbk” logo was designed by the famous New York-based design agency Arnell Group.
The company brought back its brand identity from “Rbk” to “Reebok” in 2006, celebrating the 50th anniversary of its iconic brand name.
While “Rbk” brought great success to the company, their actual brand name has proved to be timeless and manifests the company’s high quality standards. The current Reebok logo has been in service since 2008. It comprises of a custom typeface that is modern yet simple, and extremely efficient in building the brand’s identity and personality.
Colors of the Reebok Logo
The use of blue color in the Reebok logo symbolizes excellence, class, reliability, and commitment in service.