Puma SE is a famous global German manufacturer of athletic shoes, footwear and other sportswear products founded in 1924 by Adolf and Rudolf Dassler. Headquartered in Herzogenaurach, Bavaria, the company employs 9,500 people across the world with total assets of €2.367 billion as of 2012.
The Puma brand is one of the most valuable and recognized brands in the world. It is synonymous with elegance, fashion and sport. It sponsors over 30 national soccer teams in five different FIFA confederations. One of the key features of Puma’s phenomenal success is its incredibly effective logo.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF PUMA LOGO
Shape of the Puma Logo
The Puma logo is one of the most popular and instantly recognizable logos in sports. Noted for its minimalist approach, it is simple, modular, powerful and effective.
The Puma logo was first introduced in 1948. It has since remained largely unchanged. The logo comprises of a potent image of a leaping Puma, a large American feline resembling a lion (also called a “cougar”) who lives in the mountains. Unmatched in grace and agility, Puma is a very powerful animal and a very expert hunter that can jump up to 20 feet high in a single, effortless leap.
With the addition of this wonderful creature in the Puma logo, the company has summed up all the core values and fundamental aspects of its brand into a powerful identity. The Puma logo very efficiently personifies the brand’s future-forward approach, global dominance and its dedication to excellence.
Colors of the Puma Logo
The Puma logo mostly appears in a basic black and white color scheme, which provides a natural feeling of warmth and bears a very appealing yet classy impression.
Font of the Puma Logo
The Puma logo features a bold, custom-made typeface.