Prada S.p.A. is a world-renowned Italian fashion house headquartered in Milan, Italy. The company specializes in luxury goods such as handbags, apparel, shoes, hats, luggage and various other products for both men and women. It was founed in 1913 by Mario Prada.
With annual revenue of €2.15 billion as of 2010, Prada employs more than 2,850 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF PRADA LOGO
Shape of the Prada Logo
The Prada logo is undoubtedly one of the most prominent and memorable logos in the fashion industry. It can be called a “hybrid”. The iconic logotype comprises of very unique and persistent lettershapes which almost work like an echo to the brand identity of Prada.
Each character has a dynamic quality, as it is profoundly related to all the other characters. This helps achieve a functionalist purpose and makes Prada one of the most easily recognizable fashion brands in the world.
The Prada logo is a badge of authenticity and quality which plays an instrumental role in both the brand and product recognition.
Colors of the Prada Logo
The use of black color in the Prada logo symbolizes integrity, purity, nature, elegance and strength.
Font of the Prada Logo
The Prada logo incorporates a hand-drawn typeface.