Paul Rand | Biography, Life, Work, Logos and Awards
Paul Rand (1914- 1996)
Paul Rand is widely regarded as one of the greatest and most influential graphic designers in history. He was born in Brooklyn, New York on August 15th, 1914. He studied at the Pratt Institute (1929-1932), Parsons School of Design (1932-1933), and Art Students’ League (1933-1934).
Rand started his early career working for local design studios such as George Switzer Agency and Squibb. He opened his own design firm in 1935. He was deeply influenced by the European modernist design era, and by incorporating it with the American culture, he became one of the progenitors of the Swiss Style of graphic design. He created corporate logos for some of the world’s most popular companies including IBM, ABC, UPS, Enron and Westinghouse.
Rand was also a prominent educator and taught design at Yale University in New Haven, Connecticut. He was inducted into the New York Art Directors Club Hall of Fame in 1972. In 1996, he died of cancer in Norwalk, Connecticut. He is buried in Beth El Cemetery.
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