Pampers – owned, manufactured and marketed by Procter & Gamble – is the long-time market leader in disposable diapers. First introduced in 1961, it is a category P&G invented after a few years of research. The only diaper officially accepted by the National Association of Pediatric Nurse Associates and Practitioners (NAPNAP), Pampers enjoys almost 55% of total market share worldwide.
Pampers is also the number-one baby care brand globally.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF PAMPERS LOGO
Shape of the Pampers Logo
The Pampers logo has undergone several changes throughout the years. Its current version is a typical example of a warm, instantly recognizable mark that reflects attributes such as love, light, sunshine and care.
Colors of the Pampers Logo
The Pampers logo features blue, yellow and white colors. All these colors exemplify excellence, happiness, purity and elegance.
Font of the Pampers Logo
The Pampers logo incorporates a custom typeface.