Oakley, Inc. is a leading American manufacturer of sport equipment headquartered in Foothill Ranch, California. Founded in 1975 by a Los Angeles-based designer and businessman named Jim Jannard, Oakley has become an owner of 60 patents for eyewear, performance gear and sports materials.
The company is currently owned by the Italian eyewear giant Luxottica Group S.p.A.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF OAKLEY LOGO
Shape of the Oakley Logo
The Oakley logo comprises of the company’s initials, a flattened “O” forming an oval shape, is reminiscent of the fact that Oakley is known for its high-end sunglasses. The emblem is one of the most popular and highly recognizable logos in the eyewear industry.
Colors of the Oakley Logo
The black color in the Oakley logo symbolizes excellence, innovation, charm and dynamic attitude of the company.
Font of the Oakley Logo
The Oakley logo features a custom typeface designed specifically for the company.