Nissan Motor Company Ltd is a world-renowned Japanese global car manufacturer headquartered in Nishi-ku, Yokohama. The company was founded in December 1933. Nissan is the sixth largest automaker in the world. With total assets of ¥12.8 trillion as of 2012, the company employs more than 156,000 people across the world.
A few of the most famous Nissan models include the Maxima, Altima, Xterra 4X4, Quest minivan, Armada SUV, Titan pickup truck and Murano crossover.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF NISSAN LOGO
Shape and Font of the Nissan Logo
The Nissan logo is among the most popular and instantly recognizable car logos in the world. It has undergone a few changes modifications throughout the years.
When the company took control of DAT Motors, it introduced a slightly modified form of the corporate identity of Datsun. The original Nissan logo comprised of two basic geometric shapes – a rectangle in blue color which is placed over a red circle. The company’s name, “Nissan”, was inscribed over the rectangle in a rounded, hand-drawn typeface.
The current version Nissan logo was introduced in 2001. It consists of a modernist rework of the old emblem in a chrome-colored finish.
Colors of the Nissan Logo
The chrome-colored theme in the Nissan logo represents sophistication, modernism, creativity and perfection of the company’s products.