Nike, Inc. is a leading American global corporation headquartered in Washington County, Oregon that is widely regarded as the biggest manufacturer of high-quality apparel, footwear, sports equipment and other accessories. The company was originally established in 1964 by Bill Bowerman and Phil Knight as “Blue Ribbon Sports”. Its current name was adapted in 1978. With total assets of US$ 15.465 billion as of 2012, the company now employs more than 44,000 people across the world.
The Nike brand, with the iconic trademark of “Just Do It” and the legendary Swoosh logo, is valued at $10.7 billion, making it the most valuable brand in the sports industry.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF NIKE LOGO
Shape of the Nike Logo
The Nike logo is widely regarded as one of the greatest and most popular logos in history. One of the reasons that allow the simple and fluid Swoosh logo to embody success is its extraordinary ability to make us see movement in particular ways. It was conceptualized by a graphic design student named Carolyn Davidson in 1971. She was paid only $35 for the rights to use it.
The Nike “Swoosh” logo symbolizes the wing in the far-famed statue of the Greek Goddess of victory, Nike, who largely influenced countless brave warriors. Other folklore suggests that, a Greek would say, “When we go to battle and win, we say it is Nike.”
The original mark was termed as “the strip”, but it was later referred to as “Swoosh”, as a reference to the fibers used in Nike shoes. The Nike “Swoosh” logo made its debut in the spring of 1972, when it was featured on the vamp of an athletic shoe. It was registered as a trademark in 1995 and has since become the exclusive corporate identity of Nike Inc.
Colors of the Nike Logo
The Nike logo has traditionally used the red and white color palette. The red color exemplifies passion, energy and joy, whereas the white color stands for the nobility, charm and purity of the Nike brand.
Font of the Nike Logo
Until 1995, the Nike logo featured the company’s name using Futura Bold typeface in uppercase characters.