Nestle’s Nescafé is the world’s most popular and largest selling brand of instant coffee. First introduced in Switzerland on April 1, 1938, it offers various unique product lines and, according to an estimate, some 3,000 cups of Nescafe are consumed every second.
Nescafe is a powerful global brand and in most of the countries of the world, its name is synonymous with instant coffee.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF NESCAFE LOGO
Shape of the Nescafe Logo
The Nescafe logo comprises of a simple wordmark. Largely inspired by the Nestle logotype, it is however based on uppercase characters.
Colors of the Nescafe Logo
The bright red color adds to the warmth and lively appearance of the overall corporate identity, whereas the use of white color in the Nescafe logo depicts such qualities as charm, purity, integrity and elegance.
Font of the Nescafe Logo
The Nescafe logo incorporates a custom typeface.