Motorola, Inc. was a popular American telecommunications corporation headquartered in Schaumburg, Illinois. It went bankrupt after losing $4.3 billion from 2007 to 2009. The company then separated into two different business entities in early 2011, namely Motorola Mobility and Motorola Solutions. Motorola Solutions is regarded as the direct successor to Motorola, Inc. Motorola Mobility, on the other hand, was purchased by Google Inc. in August 2011 for a reported US$12.5 billion.
The company’s name “Motorola” was coined by the founder Paul V. Galvin in early-1930s for the car radio—linking “motor” (for motorcar) with “ola” (meaning sound).
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MOTOROLA LOGO
Shape of the Motorola Logo
The Motorola logo is undoubtedly one of the most recognized logos in the telecommunications marketplace. Its earliest known version comprised of a simple wordmark, featuring the company’s name, Motorola Inc., in a handwritten typeface.
The current Motorola logo was unveiled in June 1955. Often referred to as the “stylized M” insignia or “emsignia”, it comprises of two aspiring triangle peaks arching into a distinctive letter “M” – the company’s initial. According to branding experts, these peaks typify the progressive, leadership-minded and forward-looking attitude of Motorola.
Colors of the Motorola Logo
The use of blue color in the Motorola logo exemplifies the excellence, reliability, supremacy and approachability of the company.
Font of the Motorola Logo
The Motorola logo incorporates the Univers® font family.