The Mitsubishi Group is a world-renowned Japanese conglomerate corporation based in Tokyo, Japan that operates in various sectors such as heavy industries, automobiles, banks, electrical and chemicals. The company was originally founded in 1870 by the noted industrialist and entrepreneur Yataro Iwasaki as a shipping company. Mitsubishi Motors, one of the Japan’s largest automakers, specializes in passenger cars and commercial vehicles.
With annual revenue of US$ 248.6 billion as of 2012, the company employs more than 350,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MITSUBISHI LOGO
Shape of the Mitsubishi Logo
The company’s name originates from two Japanese words; “mitsu” meaning “three” and “hishi” meaning a rhombus or a diamond. The three rhombuses unite to form the Mitsubishi logo, which is sometimes known as the “three diamonds” emblem. These three diamonds symbolizes integrity, reliability and success – three important traits that help Mitsubishi gain credibility and the trust of its thousands of customers.
The Mitsubishi logo exemplifies unity, technological precision and orientation towards the future. It is widely regarded as one of the most popular and instantly recognizable car logos in the world.
Colors of the Mitsubishi Logo
The use of red color in the Mitsubishi logo represents passion, love, thrill and excitement.
Font of the Mitsubishi Logo
The Mitsubishi logo features the ITC Avant Garde Gothic™ family of fonts.