Metro-Goldwyn-Mayer Studios Inc., popularly known as MGM, is a world-renowned American production company headquartered in Beverly Hills, California. It was founded in April 1924 by the celebrated motion-picture executive and entertainment tycoon Marcus Loew who acquired Metro Pictures, Goldwyn Pictures Corporation and Louis B. Mayer Pictures to form a single privately held media company.
Metro-Goldwyn-Mayer is often rated among the six most iconic Hollywood producing studios.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MGM LOGO
The famous MGM logo features the “Leo the Lion” mascot which personifies the supremacy and grace of the leading Hollywood production house. It has become a pop-culture icon, inspiring imitations in every corner of the world.
The MGM logo has undergone several overhauls over the years, in terms of color, dimension, style and function. Nonetheless, it still holds on to the same high standard, reliability and stability as it had possessed when it was first introduced in 1916. The logo is widely regarded as one of the greatest and most memorable logos in the entertainment industry.
Shape of the MGM Logo
The MGM logo brilliantly and perfectly projects strength, dominance and power. Over the years, the position and posture of the lion has been fine-tuned but the logo still wields so much authority and influence. It was designed Paramount Studios art director Lionel S. Reiss.
“Leo the Lion”, the main element of the MGM logo, is superbly positioned inside a rounded ribbon structure which makes the overall design more eye-catching and innovative.
Colors of the MGM Logo
The use of radiant colors has been deliberately avoided in the MGM logo. The color of the mascot looks very natural and portrays an illustrious reputation of the studio. The logo incorporates the elegant ribbons in matte gold color, showcasing the legendary corporate image of Metro-Goldwyn-Mayer.
Font of the MGM Logo
The carefully chosen typefaces used in MGM logo are simple and effective, yet still conveying a sense of fun. They make the logo visually dynamic and distinct, while leaving a remarkable impression in the mind of the viewer.