Mazda Motor Corporation is a famous global Japanese automaker founded in 1920 by Jujiro Matsuda as the “Toyo Cork Kogyo Co., Ltd”. The current name of the company was adapted in 1984. Headquartered in Fuchu, Aki District, Hiroshima, Mazda is today one of the world’s largest automobile manufacturers.
With annual revenue of ¥2.3 trillion as of 2011, the company employs more than 39,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF MAZDA LOGO
Shape of the Mazda Logo
The Mazda logo has undergone five major overhauls in its iconic history. Nonetheless, it is often considered as one of the world’s most popular and instantly recognizable car logos. The current Mazda logo has been in service since 1997. It features the company’s name features the name underneath a stylized representation of the letter “M”.
The distinctive and gently curved “M” is strikingly clever and elegant, developing into the shape of stretched wings. This gives the overall design an “owl-like” attribute, according to some branding experts. The wings are known to exemplify the fact that the company is futuristic, goal-oriented and innovative.
The logo is also said to symbolize a tulip.
Colors of the Mazda Logo
The use of blue color typifies excellence and reliability of the Mazda automobiles, whereas the silver color stands for their sophistication, creativity and perfection.
Font of the Mazda Logo
The Mazda logo incorporates the SF Automaton typeface, which was created by a Omaha-based type designer named Derek Vogelpohl.