LinkedIn Corporation is a famous business-oriented social network. Founded in December 2002 by a group of entrepreneurs led by Reid Hoffman, it was launched on launched on May 5, 2003. LinkedIn have over 200 million registered users from 200 countries worldwide as of January 2013.
Headquartered in Mountain View, California, the network is available in 17 different languages.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LINKEDIN LOGO
Shape and Font of the LinkedIn Logo
The LinkedIn logo is a typical example of a web 2.0 logo with bold and executive typefaces. It features the website’s name – “Linked” and “in” – with a slight spacing in between the two words. The word “in” is enclosed in a blue square box.
The LinkedIn logo is undoubtedly one of the most popular and instantly recognizable logos on the internet.
Colors of the LinkedIn Logo
While the blue color in the LinkedIn logo stands for approachability, excellence and grace of the website, the black depicts its power and prestige. The white color, on the other hand, represents purity, integrity and charm of LinkedIn.