LG Corporation is a leading global South Korean conglomerate corporation headquartered in Yeongdeungpo-gu, Seoul. It was founded in January 1947 by Koo In-Hwoi. LG specializes in electronics, chemicals and telecom products, having operations in more than 80 countries globally.
With subsidiaries such as LG Electronics, LG Display, LG Telecom and LG Chem, the company employs 220,000 people worldwide with annual revenue of US$143 billion as of 2012.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LG LOGO
Shape of the LG Logo
The LG logo is undoubtedly one of the most recognized logos in the electronics marketplace. It stares you right in the face! The logo comprises of a strikingly innovative corporate identity, featuring the letter “L” and “G” in the form of a human face.
The LG logo comprises of the letters “L” and “G” contained inside a circle. The circle symbolizes the globe, future, youth, humanity and technology.
The LG logo wonderfully exemplifies the company’s relentless efforts to make their customers happy. The stylized symbol of the smiling face embodies friendliness, trustworthiness and accessibility. The “one eye” is intended to be goal-oriented, focused and positive. Intentionally left blank and asymmetric, the upper-right hand space in the LG logo depicts the company’s reputation as the leading authority in the fields of creative thinking, innovation and adaptability.
Colors of the LG Logo
The use of red in the LG logo represents passion, friendliness and commitment to excellence, whereas the gray color stands for technology, sophistication and reliability.
Font of the LG Logo
The LG logo incorporates the Helvetica Black typeface.