Lenovo Group Limited, more commonly known as Lenovo, is a global Chinese computer hardware and electronics firm. Originally founded in 1984 in Beijing, China by a Chinese businessman named Liu Chuanzhi, the company is now headquartered in Morrisville, North Carolina. It manufactures personal computers, tablet computers, smart televisions, mobile phones, storage devices and servers.
Lenovo is the one of the largest PC vendors in the world employing 27,000 people worldwide with total assets of US$ 15.86 billion as of 2012.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LENOVO LOGO
Shape and Font of the Lenovo Logo
The Lenovo logo is among the most popular and instantly recognizable logos in the computer marketplace. It consists of a simple logotype that features the company’s name in a slightly italic and rounded typeface that creates a memorable corporate identity that appears very legible, yet intelligent and logical.
Colors of the Lenovo Logo
The black color in the Lenovo logo represents excellence, innovation, strength and dynamic attitude of the company.