Lego is a world-renowned brand of construction toys owned and operated by The Lego Group, a family-owned corporation headquartered in Billund, Denmark. The production of Lego began in 1949, consisting of colorful interlocking plastic bricks which could be assembled to build many different objects such as buildings, cars and robots.
With annual revenue of EUR 2.956 billion as of 2012, the company employs 10,500 people in 31 countries worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LEGO LOGO
Shape and Colors of the Lego Logo
The company’s name “LEGO” originates from two Danish words: “Leg” (meaning “play”) and “Godt” (meaning “well”).
The Lego logo is one of the most popular and instantly recognizable logos in the toy industry. It has undergone six significant overhauls since its inception in 1935. In 1940, the words “Billund – Denmark” were added to the logo and company’s name focused on an isometric perspective.
The Lego logo was redesigned yet again in 1948. This time “Billund – Denmark” was taken off and “LEGO” logotype was given a more playful and friendlier approach. This treatment is still in use to this day. The distinctive red background was introduced to the logo in 1954, whereas the yellow outline was first implemented in 1973.
The current Lego logo was unveiled in 1999, featuring a slightly rounder and larger typeface.
Font of the Lego Logo
The Lego logo incorporates a rounded, custom-made typeface.