Automobili Lamborghini S.p.A. is a world-renowned Italian manufacturer of luxury sportscars founded in Sant’Agata Bolognese, Italy in October 1963 by Ferruccio Lamborghini. Currently a part of Volkswagen Group through its subsidiary Audi, Lamborghini is known for its high-performance, elegant and high velocity sport cars.
With an annual revenue of €469 million as of 2011, the company employs 850 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF LAMBORGHINI LOGO
Shape of the Lamborghini Logo
The Lamborghini logo comprises of the corporate coat of arms and a golden snorting bull symbol inside it. The origin of the Lamborghini logo is the zodiac sign, Taurus (bull), of the company’s founder. Ferruccio’s craze for the bullfighting sport is also portrayed in the bull emblem. Majority of the Lamborghini car models are named after famous bulls. The bull has been a traditional symbol of power, stability and determination.
The Lamborghini logo is widely regarded as one of the most iconic and instantly recognizable car logos in history.
Colors of the Lamborghini Logo
While the gold color in the Lamborghini logo depicts excellence and rich tradition of the automaker, the black color depicts its power, prestige, integrity and elegance.