KLM Royal Dutch Airlines (Koninklijke Luchtvaart Maatschappij N.V.) is the flag carrier airline of the Netherlands and a wholly owned subsidiary of Air France-KLM. It is widely regarded to be the oldest airline in the world, established in October 1919 by Albert Plesman. It has a fleet size of 116 with 136 destinations worldwide.
With total assets of €27.47 billion as of 2012, Air France-KLM employs more than 105,000 people across the world.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF KLM LOGO
Shape of the KLM Logo
The KLM logo was designed in 1961 by F.H.K. Henrion (1914-1990), a renowned German-born British graphic designer. The logo was, however, slightly modified in 1991 by Chris Ludlow of Henrion, Ludlow & Schmidt.
The iconic stylized crown in the KLM logo is made up of four circles, a line, and a plus. It adds a regal glamor to the emblem by “crowning” the company’s initials. The simplified and elegant treatment of the crown enhances visual distinctiveness, recognition and grandeur of the overall design.
The KLM logo is widely regarded as one of the most memorable and instantly recognizable airline logos in history.
Colors of the KLM Logo
The light blue color in the KLM logo symbolizes excellence, integrity, and the courage to perform in all situations and adverse conditions.
Font of the KLM Logo
The KLM logo features the Noa Light typeface.