Jeep is a famous American car brand owned by Chrysler Group LLC that is widely credited as the oldest manufacturer of sport utility vehicles (SUVs) and off-road vehicles. The company was founded in 1941. Jeep is headquartered in Toledo, Ohio.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF JEEP LOGO
Shape of the Jeep Logo
The word “Jeep” was registered as trademark in 1963 without a or logo or any sort of emblem, although the Jeep logotype has been a constant for decades on vehicles produced by Kaiser Jeep Corporation and also after the company’s acquisition by Chrysler.
Interestingly, the full version of the Jeep logo has never been spotted on the company’s vehicles. It is mostly used for promotion and other advertising purposes.
The Jeep logo depicts the bonnet of a car, surrounded by two rounded figures on each side that signify headlights. The vertical lines, on the other hand, typify the grills between these headlights. The Jeep logotype is always positioned above the bonnet emblem.
Colors of the Jeep Logo
The dark green color in the Jeep logo represents uniqueness, originality, prosperity and growth, whereas the white color stands for the charm and elegance of this iconic brand.
Font of the Jeep Logo
The Jeep logo features the classic Helvetica typeface.