Jaguar Cars (now “Jaguar Land Rover Ltd”) is a world-renowned British automobile manufacturer founded in September 1922 by Sir William Lyons and William Walmsley. Currently a subsidiary of Tata Motors, the company is headquartered in Whitley, Coventry.
One of the world’s most prestigious manufacturers of luxury sports cars, Jaguar Cars has a very powerful brand presence worldwide.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF JAGUAR LOGO
Shape and Colors of the Jaguar Logo
The earliest version of the Jaguar logo was introduced in 1935, but the current “leaping jaguar” logo was unveiled years later in 1945. It was, however, recently modified by Spark44 – the company’s in-house advertising agency. A large white spotted feline, Jaguar has been a traditional symbol of speed, strength and power.
The Jaguar logo is featured on the hood of most Jaguar models. It is widely regarded as one of the most popular and instantly recognizable car logos in history.
The most frequent colors used in the Jaguar logo are black, golden and metallic grey. While the black color embodies elegance, integrity and high performance, the metallic grey and silver colors are a perfect illustration of sophistication, modernity and perfection.
Font of the Jaguar Logo
The Jaguar logo features a custom typeface.