The ING Group (Internationale Nederlanden Groep) is a global Dutch banking and financial services provider which has operations in over 45 countries across the world. Headquartered in Amsterdam, it is one of the world’s largest corporations of its type, having total assets of €1.169 trillion as of 2012.
The company employs around 100,000 people globally, with an annual revenue of more than €46 billion.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF ING LOGO
Shape and Colors of the ING Logo
The ING logo comprises of a distinctive orange lion which signifies the Dutch origins of the company under the House of Orange-Nassau. Orange is the national color of the Netherlands, whereas the lion is the national symbol of the country. The company’s name, on the other hand, is written is blue color which embodies excellence, approachability, reliability, prosperity and grace.
The ING logo has undergone several modifications throughout the years.
Font of the ING Logo
The ING logo incorporates the Times New Roman typeface.