IKEA is a famous global home products company that manufactures ready-to-assemble furniture. It is owned by the Dutch corporation INGKA Holding B.V. Often credited as the world’s largest furniture retailer, the company employs 139,000 people across the world with total assets of €44.748 billion as of 2012.
IKEA was founded in 1943 by Ingvar Kamprad, a 17-year-old Swedish entrepreneur. The company is famous for modern architectural design of its products that have an eco-friendly feel and soothing ambience.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF IKEA LOGO
Shape of the IKEA Logo
The company’s name “IKEA” is actually inspired by the founder’s initials “Ingvar Kampar”; the first letter of his family farm “Elmtaryd”, and his birth place “Agunnaryd”. The IKEA logo is one of the most popular and widely recognized logos in the furniture industry. It features bold and elegant lettering which imparts a powerful and modern corporate image.
Colors of the IKEA Logo
The yellow and blue colors in the IKEA logo are influenced by the basic colors of the Swedish national flag. The aggressive lettering (based on a Futura typeface) and the contrasting colors make the logo really stand out and create an impact. The blue color symbolizes trust and excellence, whereas the yellow color stands for happiness, imagination and energy.
Font of the IKEA Logo
The IKEA logo incorporates the Ikea Sans typeface which originates from the Futura font family.