The Hyundai Motor Company is a leading global South Korean automaker that manufactures automobiles, commercial vehicles and engines. Headquartered in Seoul, South Korea, the company was founded in December 1967 by Chung Ju-yung. With total assets of US$ 109 billion as of 2012, Hyundai employs 58,000 people worldwide.
Hyundai owns the world’s biggest integrated automobile manufacturing facility in Ulsan which has an annual production output of 1.6 million units. Hyundai cars are sold in about 193 countries.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF HYUNDAI LOGO
Shape of the Hyundai Logo
The Hyundai logo is one of the most popular, memorable and widely recognized car logos in the world. It comprises of an oval-shaped letter “H”. The ovaloid shape is considered to be a symbolic representation of the company’s aim to flourish in global market. On the other hand, the slanted, stylized “H” symbolizes the handshake of trust between the company and the customer.
Colors of the Hyundai Logo
The blue color in the Hyundai logo typifies reliability, excellence and supremacy of the brand, whereas the silver color stands for its sophistication, creativity and perfection.
Font of the Hyundai Logo
The Hyundai logo incorporates a custom typeface designed specifically for the company.