Hollister Co. is a world-renowned American lifestyle retailer launched in July 2000 by Abercrombie & Fitch Co. It is the second most preferred clothing brand of US teens, with an annual revenue of US$ 1.553 billion as of 2010. The company’s primary theme, for both boys and girls, is the surfing lifestyle in Southern California.
The Hollister products are designed to be casual, comfortable and loose-fitting. Their first store was opened in July 2000 at the Easton Town Center in Columbus, Ohio.
DESIGN ELEMENTS, HISTORY AND EVOLUTION OF HOLLISTER LOGO
Shape of the Hollister Logo
The Hollister logo features a seagull which has spread wings, signifying that the bird is flying along the sea coast. The emblem is rated among the most popular and instantly recognizable logos in the clothing industry.
Colors of the Hollister Logo
The Hollister logo consists of maroon and silver colors. These colors symbolize happiness, bravery, power and sophistication. All of these features are present in the fictional character, John M. Hollister, conceptualized by Abercrombie & Fitch.
Font of the Hollister Logo
The Hollister logo features a customized Gothic typeface.